Building Reusable Brand Kits

Every design tool eventually runs into the same problem: the third time you're manually re-entering your brand's hex codes and picking the same font from a long dropdown, it stops feeling like design work and starts feeling like data entry. A brand kit is Lega's answer — a saved set of colors, fonts, and logo assets you apply to any design in a couple of clicks instead of rebuilding from memory each time.

What a brand kit holds

A brand kit is a small, reusable bundle of the visual identity elements you use across every piece of content:

• Colors — your palette, saved once, available everywhere a color picker appears. Typically a primary, a secondary, and one or two accent colors, though you can save as many as your brand actually uses.
• Fonts — the typefaces you use for headlines and body text, so every new design pulls from the same two or three fonts instead of whatever the AI or a template happened to default to.
• Logo — your logo file(s), ready to drop onto a design as an image layer without hunting for the right export each time.

None of this is exotic — it's the same information a brand guideline document holds. The difference is that it's live inside the editor, so applying it is a selection, not a copy-paste from a separate file.

Setting one up

Building a brand kit is mostly a matter of gathering what you already have:

1. Add your colors. Enter hex values for your palette, or pick them up from an existing design if you've already got one in Lega — either way, they get saved as reusable swatches.
2. Set your fonts. Choose the typefaces you use for headlines and for body copy. These become the defaults offered whenever you're styling text on a new design.
3. Upload your logo. Add your logo file (ideally a version with a transparent background) so it's available as a droppable layer.
4. Save. Once saved, the kit is available across your projects — you're not re-entering any of this per design.

If you'd rather follow a hands-on walkthrough while you set yours up, see How to Build a Brand Kit in Minutes.

Applying a brand kit to a design

Once a brand kit exists, using it is the fast part:

• On a new AI generation, apply your brand kit and the AI's color and font choices are constrained to your palette and typefaces, so the first draft already looks like yours rather than a generic starting point you then have to correct.
• On a template, apply your brand kit after applying the template to swap its default colors and fonts for your own — this is the fastest way to make a template look purpose-built for your brand rather than borrowed.
• On text layers specifically, your saved fonts appear at the top of the font picker, so styling headlines and body copy consistently doesn't require remembering exact names or weights.
• On any existing design, you can retroactively apply the brand kit to bring an older piece in line with an updated palette, rather than manually re-selecting colors layer by layer.

Why this matters more than it seems

Brand consistency is easy to state as a goal and surprisingly easy to lose in practice — not because anyone stops caring, but because remembering "our blue is #1B4B3A, not #1A4A3A" across dozens of pieces of content, produced under deadline, by more than one person, is exactly the kind of small detail that erodes without a system enforcing it.

A brand kit turns that into an enforcement mechanism instead of a memory exercise. It's especially valuable for:

• Teams without a dedicated designer, where multiple people are producing content and need a shared source of truth for what "on-brand" actually means, without a style guide document nobody opens.
• Anyone producing recurring content — a weekly social series, a regular newsletter graphic — where the design should look like part of a consistent series, not like it was reinvented each time.
• Freelancers and agencies managing multiple clients, where a brand kit per client keeps palettes from bleeding into each other across projects.

Brand kits and templates together

Templates and brand kits solve different problems, and they're strongest combined. A template gives you a proven layout structure; a brand kit gives that structure your actual colors, fonts, and logo. Apply a template for the composition, then apply your brand kit for the identity, and you get a result that's both well-designed and unmistakably yours — without manually restyling a single layer.

Where to go next

• Using Templates — apply a starter layout, then bring in your brand kit to make it yours.
• Text Layers — see how saved fonts show up when you're styling headline and body text.