What is Lega?
Lega is an AI-first graphic design tool — you describe what you want, and the AI builds real, editable layers on a canvas you fully control.
Most design tools give you a blank canvas and a toolbar, and call that a starting point. Lega gives you a blank canvas and an AI that already knows how to design — you describe what you need, and it produces a real, layered composition you can immediately edit, not a flattened image you have to reverse-engineer.
The short version
Lega is an AI-first graphic design tool. You type a description — a social post, a poster, a slide, a brand asset — and Lega generates a layout made of actual layers: text, shapes, images, decorative elements, all positioned, styled, and grouped the way a designer would build it by hand. From there, it's a full editor. Drag things, retype copy, swap colors, nudge alignment, regenerate a single element if it's not working. The AI gets you to a strong first draft in seconds; you take it the rest of the way.
That distinction — layers, not pixels — is the whole point. Plenty of tools can generate an image that looks like a design. Few hand you something you can actually open up and change afterward. Lega is built around the second problem.
Who it's for
Lega is for anyone who needs to produce visual content regularly and doesn't want the tool to be the bottleneck. In practice, that's a wide range of people:
- Marketers and founders who need a week's worth of social posts, ads, or one-off graphics without opening a ticket with a designer.
- Freelance and in-house designers who want a faster first draft so they can spend their time on judgment calls instead of blank-canvas setup work.
- Teams without a dedicated designer who still need everything on-brand — consistent colors, type, and layout — without hiring for it.
If you've ever stared at an empty canvas trying to decide where to even put the first element, that's the moment Lega is designed to remove.
How it's different from template tools
Template-based tools solve a different problem than Lega does. They give you a library of pre-built layouts and ask you to swap in your own text and images. That's fast, but it's also why so much templated content looks interchangeable — everyone is remixing the same few hundred starting points.
Lega doesn't start from a fixed template library. It generates a layout from your description, informed by design principles (balance, hierarchy, contrast, spacing) rather than from a lookup table of pre-made compositions. Two people asking for "a minimal announcement post for a coffee shop" and "a bold announcement post for a coffee shop" will get genuinely different structures back, not the same template with different copy pasted in.
You can still use starter templates in Lega when you want a known-good structure to build from — see Using Templates — but they're a convenience, not the core mechanic.
Core concepts in 60 seconds
A few ideas make the rest of the docs click faster:
- Frames are your artboards — a single Lega document can hold multiple frames, so a whole campaign (Instagram post, story, banner) can live in one project. See Frames & Artboards.
- Layers are the building blocks of every frame: text, shapes, images, decorative elements, and groups of any of those. Everything the AI generates is made of ordinary layers you can select, restyle, or delete.
- Generation is the AI turning a prompt into layout and style. You can regenerate the whole frame or just refine a piece of it through conversation.
- The canvas editor underneath all of this is a full command-based editor with undo/redo, multi-select, alignment guides, and keyboard shortcuts — everything you'd expect from a real design tool, because that's what it is. See the Legon Editor Overview.
What Lega is not
Worth being direct about this: Lega is not a one-shot image generator. It's not going to hand you an unchangeable PNG and call it done. It's also not (yet) a full replacement for a dedicated product-design tool like Figma if your work is UI/UX rather than marketing and brand visuals — see Lega vs Figma for where that line sits.
What it is: a design tool where the first draft is generated instead of assembled, and every part of that draft stays editable. If that's the workflow you've been missing, creating your first design takes about two minutes.