Social Media Sizes Cheat Sheet (2026)
The current, correct pixel dimensions for every major social platform format — Instagram, TikTok, LinkedIn, X, Facebook, Pinterest, YouTube — in one reference.
Platforms change their recommended dimensions more often than anyone bothers to track, and designing at the wrong size is one of the most avoidable mistakes in social content: soft crops, awkward safe-zone cutoffs, text clipped by a platform's own UI overlay. Bookmark this page. We keep it updated as platforms change their specs, so the slug stays the same even when the numbers move.
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Feed post (square) | 1080 x 1080 px | 1:1 |
| Feed post (portrait) | 1080 x 1350 px | 4:5 |
| Feed post (landscape) | 1080 x 566 px | 1.91:1 |
| Story / Reel | 1080 x 1920 px | 9:16 |
| Carousel | 1080 x 1350 px | 4:5 |
| Profile picture | 320 x 320 px | 1:1 |
Portrait (4:5) posts occupy more vertical space in-feed than square, which generally means more attention per scroll — use it as your default for single-image posts, not just carousels.
TikTok
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Video / feed | 1080 x 1920 px | 9:16 |
| Profile photo | 200 x 200 px | 1:1 |
Keep essential text and faces within the center-safe 1080 x 1420 px zone — TikTok's UI (caption, buttons, username) overlaps the top and bottom of the frame.
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Feed image post | 1200 x 1200 px | 1:1 |
| Feed image (landscape) | 1200 x 627 px | 1.91:1 |
| Carousel / document post | 1080 x 1080 px | 1:1 |
| Cover banner (personal) | 1584 x 396 px | 4:1 |
| Company page cover | 1128 x 191 px | 5.9:1 |
X (Twitter)
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| In-stream image | 1600 x 900 px | 16:9 |
| Header banner | 1500 x 500 px | 3:1 |
| Profile picture | 400 x 400 px | 1:1 |
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Feed image post | 1200 x 630 px | 1.91:1 |
| Story | 1080 x 1920 px | 9:16 |
| Cover photo | 851 x 315 px | 2.7:1 |
| Event cover | 1920 x 1005 px | 1.91:1 |
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Standard pin | 1000 x 1500 px | 2:3 |
| Square pin | 1000 x 1000 px | 1:1 |
| Idea pin | 1080 x 1920 px | 9:16 |
Pinterest rewards taller pins in its feed algorithm — 2:3 consistently outperforms square for reach.
YouTube
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Thumbnail | 1280 x 720 px | 16:9 |
| Channel banner | 2560 x 1440 px | 16:9 (safe area 1546 x 423 px center) |
| Shorts | 1080 x 1920 px | 9:16 |
How to Actually Use This Without Redesigning Per Platform
Nobody has time to hand-build a unique layout for every platform's dimensions every time they post. The move that saves the most time: design once at your primary format, then let your tool reflow the composition into secondary formats rather than manually rebuilding each one.
In Lega, this means setting up frames at each target dimension inside one document, then designing the anchor version first — a strong hierarchy at your primary size, usually the Instagram or LinkedIn feed format — and adapting from there. Because layout and style are generated systems, not baked-in template positions, adapting a design from 1:1 to 9:16 is a resize-and-rebalance operation, not a from-scratch redo.
A few rules that hold across every platform in this table:
Design for the safe zone, not the full canvas. Every vertical/story format has UI chrome eating into the top ~15% and bottom ~20%. Keep critical text and faces centered.
Export at native resolution, not scaled up. Upscaling a 720px asset to fill a 1920px canvas produces visibly soft edges on text, which is one of the fastest ways to look unprofessional in a crowded feed.
Re-check dimensions annually. Platforms adjust safe zones and recommended sizes often enough that a spec you memorized two years ago may already be wrong. This page gets updated in place rather than replaced, specifically so you can keep coming back to the same link.
For the full reference table covering print and web formats in addition to social, see our design sizes reference. Once your files are sized correctly, our export guide covers resolution and format choices (PNG vs SVG vs PDF) for getting them out cleanly. And if you're building a multi-slide carousel specifically, the Instagram carousel tutorial walks through the full workflow.